World Antimicrobial Awareness Week – 18 – 25 November 2025
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Antimicrobial resistance (AMR) remains one of the most pressing public health challenges we face.
Misuse and overuse of antibiotics are accelerating resistance, making once-treatable infections harder to cure.
The impact is greatest among our most vulnerable and deprived communities.
To help raise awareness, Staffordshire and Stoke-on-Trent Integrated Care Board (ICB) has created a series of short videos featuring a pharmacist, GP, patient, and microbiologist.
Each shares their perspective on the risks of taking antibiotics when they’re not needed and how we can all protect the effectiveness of these life-saving medicines.
https://www.youtube.com/watch?v=j_7F9AghrGM…